End Noise

Sunday, February 20, 2005

 

Google and Politics

The unheralded star for the Republican administration in the 2004 presidential election was Google.

The algorithm which runs the search engine ranks sites based on the number and quality of sites that link to you. If your site is linked to by 2,000 sites than you will have a higher ranking than sites that are only linked to by 150 sites. If you are ranked to from CNN.com or NYTimes.com than you will have a higher ranking than someone linked to from my Eddie Arnold fansite.

One of the more sensational stories of the most recent election was Rathergate, where CBS news chronicled the 'war' record of George Bush based on some fake documents. This gaffe was first discovered by bloggers, who received converge in all of the major news organizations. Because of this, Republican blogs got a large number of links from high quality sources, thus causing a rise in their page rankings. Automatically, they got prime placement in the largest and most popular Internet presence.





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